Intelligent Nutrients Fortifi-hair Shampoo (32oz) Review | SkinSourcer
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The Shelf · Hair · Back Bar: The Liter Sizes a Salon Buys, Sold to You

Intelligent Nutrients Fortifi-hair Shampoo (32oz)
No. 09 in Edit 075

Intelligent Nutrients Fortifi-hair Shampoo (32oz)

Cleansers USA Approx. $96

Intelligent Nutrients was founded by the man who started Aveda and then sold it, and the house style has always been food-grade sourcing taken further than anyone asked. The surfactants are decyl glucoside and sodium methyl cocoyl taurate, not a sulfate, and baobab seed protein is the ingredient the brand builds the story around. Thirty two ounces of a gentle daily shampoo is the least glamorous and most sensible purchase on this page.

Shop at Holistic Hair Tribe

Affiliate link. Price and availability are set by Holistic Hair Tribe.

Why we like the Fortifi-hair Shampoo (32oz)

  • Gentle surfactants named, not implied
  • Baobab protein with cupuaçu and murumuru butters
  • Thirty two ounces at under a hundred dollars
  • From the brand that arguably invented this whole category
Texture
A gentle, low-foaming shampoo in a thirty two ounce pump bottle.
Key ingredients
Hydrolyzed baobab seed protein · Cupuaçu seed butter · Murumuru seed butter · Decyl glucoside · Sodium methyl cocoyl taurate · Aloe leaf juice powder · Xylitol
Fragrance
Scented with the brand's own aroma blend, listed as Aroma.
Best for
Dry, damaged or coarse hair · People avoiding sulfate detergents · Every wash
Works on
Dryness · Damage · Breakage
Made in
USA
Where to buy
Holistic Hair Tribe
Price when checked
$96 on 2026-09-09
Listing checked
2026-09-08

Our verdict on the Intelligent Nutrients Fortifi-hair Shampoo (32oz)

The sensible liter. Nothing to argue with.

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Where the Fortifi-hair Shampoo (32oz) sits on The Shelf

Ten professional-sized haircare products arranged on a shelf Edit 075 · BACK BAR Back Bar: The Liter Sizes a Salon Buys, Sold to You Ten professional formats from a shop that mostly supplies salons, where the biggest bottle turns out to be the sensible one.

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Reviewed 2026-09-08. Intelligent Nutrients Fortifi-hair Shampoo (32oz) appears in Back Bar: The Liter Sizes a Salon Buys, Sold to You. Every product on The Shelf is listed in the product index.